Google ordered to put clearer links in AI search and let UK publishers opt out

The UK’s competition and market authority has ordered Google to improve attribution and links to publisher content in its AI-generated search features. The Competition and Markets Authority (CMA) has also required Google to provide publishers with a way to opt out of participating in AI-driven search features. This will allow publishers, including news organizations, to negotiate content agreements with Google from a stronger position. Furthermore, Google must ensure that publisher content is properly attributed in AI-generated search results, using clear links.

The CMA has ruled that Google cannot penalize publishers who choose not to participate in AI-driven search features, meaning it cannot reduce the ranking of publishers who opt out of general search results. Google has a nine-month deadline to meet all the requirements, but it is expected that the most significant controls will be available to publishers before the deadline expires.

This news is significant because it could have a substantial impact on how publishers and search platforms interact in the future. Publishers’ ability to control how their content is used in AI-driven search features can help protect their rights and ensure they receive fair compensation for their work. Additionally, improving attribution and links to publisher content can help increase consumer trust in online search.

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